Main Content

BA in Communication and Media Studies

Course Overview

Our B.A. in Communication and Media Studies (BCMS), a 3-year full-time program is designed for individuals who are passionate about the dynamic world of communication and media and want to make a meaningful impact in these fields. With a comprehensive curriculum and experienced faculty, we provide a stimulating and supportive environment for you to develop the skills, knowledge, and insights necessary to excel in this rapidly evolving industry. By choosing our B.A. in Communication and Media Studies program, you'll gain the knowledge, skills, and confidence to thrive in various career paths within the dynamic world of communication and media. Whether you envision yourself as a content strategist, journalist, digital marketer and content creator, media producer, public relations specialist, account planner, media planner, copywriter, film maker, our program will equip you with the tools you need to succeed.

Course Highlight

  • Students will get an opportunity to learn from leading names in media, communications, and cultural studies.
  • Teaching pedagogy focuses on high quality lectures and small group work, which will enhance the student’s dimensions in media studies.
  • On practice modules will be taught by industry professionals engaged in TV, film, journalism, radio, photography, scriptwriting, short fiction, illustration, interactive media and animation.
  • Students will have access to industry-standard practice facilities, including TV/film, radio and photography studios, digital video and audio editing laboratories, and animation software and hardware.
  • Our close links to the media industry bring you into regular contact with media professionals. You will have the opportunity to apply for an internship in the media as part of the course.
  • Students would get an opportunity to participate in debates and talks by that are organised by the faculties.
  • Students are taught alongside students from across the country and with diverse cultural experiences that enrich the department and the learning experience.
  • You'll develop skills that you can use throughout your career whether in the media industries or elsewhere.

Program Outcomes

The following are the Programme Outcomes for the three-year full-time BA Mass Media and Communication programme at D.Y. Patil deemed to be University Students completing the programme should be able to:

  • Theoretical & Historical Perspectives: Understand and apply the concepts and theories in the areas of communication; and demonstrate an understanding of the history & evolution of media forms and the role of professionals/institutions in shaping communications
  • Effective Communication: Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve by converting knowledge and experience learnt in the class room and simulated environments and apply to the real world situations
  • Problem Solving, Critical Thinking & Research: Apply their knowledge and understanding for complex problem solving in the real world; think critically, creatively and independently and conduct research relevant to the communications professions in which they work
  • Professionalism & Ethics: Understand and apply the principles and laws of freedom of speech and press; demonstrate an understanding of professional ethical principles in governance and management, and work professionally and ethically in pursuit of truth, accuracy and fairness
  • Leadership, Management & Teamwork: Develop leadership skills, business acumen, managerial skills and the ability to work effectively in teams for potential self-employment, entrepreneurship and/or to contribute to enhancing the productivity, efficiency and bottom-lines of organizations employing them

Scope of Program

  • B.A. in Mass Media and Communication course is an outcome-based programme. The programme enables students to understand the complete foundational study of Mass media and Communication.
  • It will help the student to acquire skills and competencies to undertake numerous professional jobs as per the industry demands.
  • The students will have the know-how of the pre-production, production and production process.
  • The program will help them to apply creative thinking and technical skills in media production such as creating and disseminating content.
  • After completing the graduation programme, students can either opt for a full-time job in different industries or choose to study further.

Key Features

  • Choice based curriculum
  • Credit based learning
  • Practical integrated learning
  • International & National seminars
  • Informative workshops
  • Guest lectures by eminent professionals
  • Guaranteed placements

Syllabus

Click Here For Syllabus

Internship

BCMS students are required to undertake internship for the period of 4-6 weeks (after semester 2) & 6-8 weeks (after semester 4) work on a Summer Internship in an organization. This internship is a unique opportunity to experience the dynamic media industry and its multifarious platforms. A hands on field experience which adds up to the theoretical knowledge gained during classroom sessions

Placement Opportunities

BA in Mass Media and Communication students can lead to a wide range of career opportunities in the below Sectors.

  • Print Media.
  • TV and Radio.
  • OTT.
  • Advertising and Public Relations.
  • Event Management.
  • Immersive Media
  • Cinema.
  • Social Media.

More Details

Eligibility

  • Student needs to have completed their class 12th from a recognized board.
  • Student should have secured a minimum of 50% in their class 12th boards.
  • Students from any stream can opt to pursue the course in BA in Mass media and Communication.

Course Duration

BB.A. in Communication and Media Studies is a 3 years course, spread over six semesters entailing specializations like Journalism, Advertising Management, Public Relations and Corporate Communication and Films, Streaming and Immersive Media

Fee Structure

Course fee INR 5.50 Lakh per Year

Mode of Payment

  • After the step of successful document verification and allocation of seat to the desired course, the following modes of payment can be adopted.
  • Initial payment of first Semester Tuition Fees (50%) needs to be paid through either RTGS/NEFT/IMPS mode.
  • The students can also pay in the form of a Demand Draft drawn in the name of the course or through cheque payment.
  • The students shall be issued online receipts after the deposition of the Tuition fees (Semester 1)
  • In case of any discrepancies, the students should visit the Centralised Admissions Office